(Lamborghini) Automotive Telematics Deliver A Brave New Ride
No commentsBy Mike Trudel
It’s Saturday, which means you have chores to do. You jump in your minivan and turn the ignition. Without being told, your favorite song is cued, your seat is automatically heated to your preferred temperature, and you are reminded of about how many miles you can drive until you need gas. “Oh,” you think, “I’ll get gas first.” With the touch of a button, your navigation system shows your current location and the price of gas at the five nearest gas stations.
Welcome to the world of telematics and the new wave of automotive in-car technology that’s quickly finding its way into our vehicles.
Telematics is deeply embedded hardware, software and telecommunications systems that provide an increasingly wide range of applications that serve our vehicles. These applications can enable safety, security, monitoring of vehicle health and remote diagnostics services. For the driver and passengers, telematics systems can provide dynamic location-based services such as navigation, traffic information, emergency assistance and a suite of other driver services based on two-way connectivity.
The icing on the cake is the idea of bringing the Internet to your vehicle. Automakers are working with Web companies to devise ways of connecting this technology intelligently, and advertisers are ready to jump on board and make it cost-effective, all to integrate your vehicle into the connected world.
Today’s vehicles are already providing a glimpse of what lies ahead. Many already have their own personal computer, their own cell phone and a display monitor. Add a keyboard or touch pad in-dash and the possibilities are endless. It all depends on how much information about yourself you are willing to provide. Data such as your blood type, favorite restaurants and even the stocks you own can prove useful. Ultimately, you will be able to tell your vehicle what you want it to do and when. Want an alert sent to your cell phone if your vehicle alarm goes off? Want to let your significant other know if your airbag has been deployed? Want to know when you’re driving by your favorite coffee shop? Easy to do; your vehicle will be as smart as you let it be.
Global automakers are working toward making telematics the core of the connected vehicle, and they have a strong incentive to integrate this technology as quickly as possible. The competition from connected mobile devices has clearly acted as a very powerful stimulant. Personal Navigation Devices (PNDs) and smart phones are grabbing the consumer’s fancy, and navigation systems are on a lot of wish lists.
PND manufacturers are heavily reliant on sales and are aiming their brand of navigation as a service product. As more devices have navigation capabilities, it won’t be about the hardware but about the service - something that provides two-way communication and lends itself to the consumer’s lifestyle.
Even automakers are realizing that it’s the suite of services that will help them achieve success. The wireless mobile and wireless automotive communities are fighting tooth and nail to win consumers’ hearts and minds.
One industry that is highly interested in telematics is the insurance industry. As more in-car technologies become available, automotive insurers have the opportunity to collect driver data with as much or as little granularity as they desire. They can monitor vehicle location, speed and driving times, or they can collect data on specific, narrowly defined events, such as hard braking. With better underlying data and the accompanying ability to price risk more accurately, insurers can roll out new types of products, often targeted at customers previously considered uninsurable. Information collected in the vehicle can also be used during the claims process. The overwhelming obstacle is the business issue of cost.
This is where advertisers are chomping at the bit to jump on board. Enabling these systems in your vehicle carries a cost, whether it’s a monthly subscription based on usage or a flat fee, and bringing advertisers into your vehicle can lower the cost considerably. So whenever you download a movie into your vehicle for the kids to watch on the next trip, it’s likely to be sponsored by an online movie provider. A major quick lube company will gladly make arrangements for your next scheduled oil change.
Advertisers also see the value of “knowing where you’re going” as a valuable customer relationship management tool. Remember those Saturday chores? Heading to a home improvement store? A telematics- equipped vehicle offers advertisers sophisticated, location-based options never before available. It’s all about capturing a consumer when they’re ready to make a decision. Let your system know you’re going to a home improvement store, and you get a quick glimpse at a discount being offered by one of the major chains. Once your vehicle is detected going to that location, the incentive is activated. You get something in return for sharing your data. Advertisers love that.
Mike Trudel, Freelance Writer.
Delphi Corp. is poised to apply its expertise and know-how to provide vehicle manufacturers and consumers with in-vehicle entertainment and connectivity. To learn more about Delphi Corp, please visit www.Delphi.com/4Innovation or www.Delphi.com/4Connected
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Today’s Automotive Engineer: A Technology Guru with Connectivity Solutions
By Mike Trudel
Technology gurus are hiding in a variety of places these days. Say, for instance, the automotive industry.
The automotive industry has produced some of the most advanced and user-friendly technologies publicly marketed in recent years. We can now not only operate our cars without keys, but we can also map our next trip, download information from our desktops onto a “carputer,” assess the state of the vehicle, watch movies, arm a security system inside and out and be alerted when others are in our blind spots.
Take, for instance, an entry-level map-based integrated navigation radio, which uses a flash-based secure digital card color map database to provide high-performance navigation. A single, state-of-the-art navigation kernel and map data compiler used in the European market help shorten Original Equipment (OE) innovation cycles, and a range of options allows for entertainment and ease-of-use features. Integrated into a single unit, a map navigation system can be used in parallel to the audio system.
Such a system can include AM/FM radio, navigation tools, playback mechanisms like compact discs and MP3s, and connectivity options for portable electronic devices. Of course, customers can add nearly anything a techy heart could desire, like a digital tuner, USB, touch-screen interface, voice recognition, steering wheel control and audio codec options.
And that’s just the basic model. Touch-screen navigation radios are full-featured audio and navigation systems in one unit, using onboard computers that interact with the Global Positioning System (GPS), vehicle sensors and a DVD-map database. Such personal travel assistants minimize travel time, make travel more convenient and increase peace of mind. Benefits include multiple functions in one compact unit, the ease of a touch screen, voice prompts, entertainment options, state-of-the-art navigation, the ability to remap locations if the driver misses a turn and intersection views for detailed maneuvering guidance.
Active safety systems, like active night vision, lane departure warning systems and infrared side (blind spot) alerts, are other excellent examples of automotive engineers’ ability to connect advanced technologies in a manner that makes the driving experience both safer and more enjoyable.
Active night vision uses near-infrared headlamps to illuminate the road scene ahead and displays an enhanced image in the vehicle. This system provides high-beam visibility without blinding oncoming traffic. Components of the active night vision system can be shared with other safety features, such as a lane departure warning system.
When lane departure warning systems utilize a camera, the camera can also be used for multiple features, such as active night vision, pedestrian recognition, rain sensing and intelligent headlight control. The lane departure warning system uses a monocular camera mounted behind the windshield to track lanes in front of the vehicle. Accompanying software estimates lane width and road curvature, and determines the vehicle’s heading and lateral position within the lane. When the driver strays from his or her own “dotted lines,” an audible, tactile or visual alert is issued. According to an automotive magazine, ninety-five percent of all vehicular accidents involve some degree of driver behavior — such as swerving. Systems like lane departure warning provide hope of reducing the approximately one hundred deaths that occur every day on American roadways, as reported by the Public Broadcasting Service in 1995.
Side (blind spot) alerts provide the same hope. These systems help drivers be aware of vehicles in side blind spots when changing lanes and making turns. Sensors integrated into mirrors, taillights and side fascia measure the adjacent lane temperature over time to detect if vehicles are entering the side blind spot. If detected, the system provides visual indications within the mirrors. If this proves ineffective and a turn signal is activated anyway, an audible alert follows. These warnings give drivers more time to react and, hopefully, help avoid the more than 200,000 lane change accidents that occur every year according to the National Highway Traffic Safety Administration.
It’s amazing how easily they hide those geniuses of technology. We never hear their names, see their faces, or even, in most cases, acknowledge they exist. Yet it is the knowledge, safety and connectivity solutions of automotive engineers that are helping save lives and helping make sure the rest of us don’t get hopelessly lost on the way to that next great adventure — at least not too often.
Mike Trudel, Freelance Writer.
Delphi Corp. is poised to apply its expertise and know-how to provide vehicle manufacturers and consumers with in-vehicle connectivity. To learn more about Delphi Corp., please visit www.Delphi.com/4Connected.
How to Choose the Most Convenient Auto Club
By Amy Nutt
Choosing an auto club is a very important choice. It isn’t enough to simply choose whatever auto club program comes your way. That is because each auto club is different in that they have their own set of benefits and price ranges. It is important to explore all of these options in order to find the program that is the right program. The wrong program is going to provide you with things you don’t need and those things you do need won’t be available to you. To make sure this doesn’t happen to you, make sure you do your research.
The pros and cons
There are certain pros and cons that must be evaluated when choosing the most convenient auto club. This includes cost, whether or not roadside assistance is included, if travel discounts are offered, and if any other discounts are provided to members. When it comes to cost, the cost of an auto club membership can exceed that of your regular roadside assistance. However, the auto club is going to provide you with more benefits.
As mentioned before, there are possible discounts included for when you travel. There are also discounts possibly included when you’re not traveling. For example, you can eat at a restaurant that honors your auto club card and receive 10% off of your meal total. You can also find discounts at retail outlets and outlets on the internet.
In regards to how the discounts work, a travel discount is going to provide you with savings on vacation packages, rental cars, hotels, cruises, and so much more. The discount is only relevant to traveling and nothing else. Other discounts include the restaurants and the retail outlets. A discount program is very important because that means you’re going to save some money while traveling. That is money that can be used to do something extra or eat at that extra special restaurant. Those discounts can also be the difference between staying in a 3 star hotel and staying in a 4 star hotel.
Roadside assistance
Saving money through auto club discounts is great, but roadside assistance is actually the most important part of an auto club membership. This is because roadside assistance is what is going to assist you if you’re stranded without help. It is very important to learn everything possible about the roadside assistance contained within auto club memberships. Here are the specifics that a good roadside assistance program should possess:
- Towing service: This can pay for the cost of the auto club membership since one towing can cost around $75.
- Tire change service: This is important because a flat tire can occur at anytime. Roadside assistance will summon help to put on your spare tire for you.
- Lockout service: Everyone locks their keys in their car at one time or another. Having a locksmith get the keys out of your car can cost around $30 to $40. Having this assistance provided by your auto club’s roadside assistance is included in your membership.
- Gas and battery service: If you run out of gas, roadside assistance includes gas to be brought to you so that you can get to the next gas station and fill up. They should also give your battery a jump if your battery dies.
All of these services should be included in roadside assistance, so make sure that they are. These services will ensure that you do not become stranded in an unfamiliar or dangerous place.
Do your research
So make sure you do your research before choosing an auto club. Make sure that you can use all of the services provided and that you’re not paying for services you can’t use. Everyone needs to have an auto club membership. Everyone just doesn’t need the same package.
Auto club offering emergency roadside assistance,travel packages and insurance in Ontario. You can participate in our petro points rewards offer.
Saturday, November 22nd, 2008 at 3:55 pm and is filed under automotive. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
