(Bugatti) Do You Despise Hard Selling? Here’s Better And Easier Method To Become Rich In The Car Business - Part 2
No commentsBy A Ketley1
There is a Better, More Natural Way to Attract Car Buyers
The quicker you realize this, the quicker you would get off the hamster wheel and learn the ways needed to draw in individuals consistently and easily to your store.
That’s precisely where Gravitational Marketing comes in.
Gravitational Marketing eliminates the unproductive and compulsory approach of interrupting, chasing and wearing down prospects in the race to gain clientele.
Rather, Gravitational Marketing enables you to draw in high quality, profitable clientele who pay more, stay longer and refer repeatedly without the dreaded hard sell or savage chase.
When you understand Gravitational Marketing…
You will attract the right kind of leads who are most likely to be interested in what you have to offer. It then produces in them an eager want for you, your dealership and your expertise.
When you use the natural power of Gravitational Marketing and put it to work for you, you would be the only and obvious choice in your area. You would dominate the market and have an unfair benefit over all your competitors. You will be regarded as the resident expert in the automotive field and you would be sought-after rather than being a chest pounding, street-walking, ad dollar wasting, glad handling buffoon.
By harnessing the laws of Gravitational Marketing you’ll create a natural system - a system which could be put on virtual autopilot - that attracts clientele and offers leads while you concentrate on family, friends and live the life-style you’ve always dreamed of.
It All Boils Down to Science
Do not be fooled. Gravitational Marketing isn’t another gimmick or marketing play. Instead, Gravitational Marketing is enormously scientific. It’s not a fantasy creative world full of slick slogans, glossy adverts, spinning logos and flashy graphics. It is not about the marketing trick of the day or the hottest technology gimmick or newest media trend.
Real customer attraction… customer attraction done right, is a science. It’s about hypothesizing, testing, measuring and results. It is about formulas, principles and systems… numbers, data and analytics.
Its serious stuff….and the type of marketing YOU need to beat burnout. It’s what you need to earn money in any economy and it is the only system that would allow you to break away from the struggle and stress of hard selling to making a great living doing that which you love.
So stop trying to resuscitate conventional marketing and start doing what works. Get scientific with your efforts and you will be on your way to attracting more leads, more sales and more cash in no time.
Jimmy Vee and Travis Miller are the nation’s leading experts on attracting customers and the co-authors of Gravitational Marketing: The Science of Attracting Customers. Get important survival strategies and tips for FREE by requesting their Automotive Emergency Survival Marketing Toolkit For Used Car Dealers and Managers. To get your FREE copy visit http://www.RichDealers.com
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Using The 3 Nascar Marketing Secrets To Turbo Charge Your Success This Year - Part 2
By A Ketley1
NASCAR Makes Their Own Celebrities
NASCAR doesn’t simply rely on big names to endorse and promote their organization. Instead, they create and promote their own celebrities to carry the brand. Mike attributes DALE EARNHARDT JR. and his development into the sport’s first true cross over star as one of the reasons for NASCAR’s meteoric growth in the first part of this decade.
Based on that idea, if you cannot find a celebrity to endorse your dealership, you could just become one yourself. Think it is not possible?? Well in the age of YouTube, Social Media and the net, it is really not.
Make yourself a local celebrity by starting a blog, writing articles for your local publications, speaking before local groups, hosting seminars about smart car buying or credit strategies, hosting your own weekend radio show, etc. You could get a book or take seminar on DIY PR and start getting your name in the media as a featured expert. Use social media to garner “fans” and develop your celebrity status that way. Every little bit counts.
NASCAR Understands the Potential of Cross Promotions
You may be a small guy in a big dealer pond, but you definitely don’t have to promote like one. Actually, you can play a bigger game in this area simply by associating yourself and your business with several other popular entities in your area. When done right, this could assist bolster the strength of your message and protect you from being hurt financially and emotionally in the case of a failed promotion.
To break this down further, more promoting means teaming up with other companies and advertising each other. Sometimes you see this in an auto mall, where multiple dealerships will pool their marketing dollars to create a larger splash in the market. Sometimes you see this with multiple, non-competing businesses in a tight geographical area, where they pool their marketing bucks to bring shoppers to the general vicinity.
But if you wish to cross promote similar to NASCAR… you would have to do what these other businesses are doing and take it to the MAX.
So forget auto malls and tiny marketing collaboratives… doing it the NASCAR way means partnering with famous (celebrity-like) businesses right from the beginning. For example, Tag Heuer, the watch brand, already has Tiger Woods secured as a celebrity endorsement. Possibly you can connect with a local jewelry store that is a Tag Heuer retailer, to offer a Tag watch to one lucky winner on Father’s day. Your marketing can feature you and the jeweler (and Tiger). You could either share the cost of the marketing, or ask the Jeweler to provide the watch. You then have a big event, the jeweler is on site with a cut out of Tiger wearing a Tag watch, you have a putting contest (obviously, you could even tie in a golf course or country club for this, split the marketing 3 ways!), you give away the watch, you sell few cars, and everyone goes home happy.
Realizing that there is power outside of yourself is the key element here. You must expand your thinking to allow for the opportunity of working with others and leveraging their existing celeb associations. Not to mention, you would be paying less cash for greater exposure as you learn to pull your resources and share the expenses of these incredible campaigns.
Here are some of the great ideas that you might have to consider.
You can tie with local celebrities like news personalities, local authors, radio DJs, local musicians, etc. Again, promote them and ask them to promote you. Perhaps offer to pay for a printing of the next batch of CDs produced by a local popular band… with your logo and offer on the CD or inserted inside. A pal of ours recently offered to host a reception in his coffee shop for a group of young pageant contestants. The result was the current Miss America came by to visit the contestants, signed autographs, tasted his coffee and declared, “Best Ever.” Now he has a portrait of Miss America drinking his coffee that he could use forever.
You begin seeing lots of opportunities everywhere when you start expanding your thinking on this. You just need to look through the lens of the power of celebrity to start seeing them all. You can come up with more than ten great ideas when you start to concentrate on this subject for an hour. Or, plant the desire in your subconscious by writing it down on a piece of paper and carrying that in your pocket for a week. In time, the ideas would pop right into your head whilst driving in traffic, or standing in the shower, or after waking up in the middle of the night.
One of the most influential and leverageable activities which could make you rich is focusing on this element of your business. While most people are moving cars around or writing on windshields or brewing coffee, you could be working on SPEED and rapidly moving your business into the fast lane, while drafting behind the existing success and celebrity of someone else. That is the true power of NASCAR!
Jimmy Vee & Travis Miller are the authors of Gravitational Marketing: The Science of Attracting Customers and founders of the Rich Dealers Institute. They help dealers double their profits in as little as 118 days. Receive a free copy of their special report & video presentation, The New Rules of Automotive Marketing by visiting http://www.RichDealers.com/special
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View: Fashion Is Not To Make Energy
By gdfg
?? June 5 is World Environment Day, held in many parts of this activity, the whole society in environmental protection and energy saving ideas. Such as Beijing has recently initiated the “one more blue sky to the capital, less open one day a month car” event, said to have 200 000 Beijing car owners to respond to the initiative, do not drive in this day trip.
?? According to scientific estimates, 20 million people if there really is not driving one day, then at least that day in Beijing traffic pollution can be greatly reduced in such activities once every month if the results must be better. The key is, can we really do not drive one day a month it? This involves topics such as: energy conservation and environmental protection are not at a time, long-term persist into the natural, the effect can be ideal.
? Speaking of energy, Japan’s approach is very worthwhile. Energy imports as a major country of the last century 70’s two oil crises, the Japanese make a determined effort to do energy saving power. To this end, Japan’s re-enactment of the energy strategy, the external search for a stable energy supply, energy conservation and develop new domestic energy sources while simultaneously. Every year the Japanese government to the industry’s most energy-efficient products to be written status report energy promotion, and awards to encourage the establishment of government energy-saving technologies and products, and leading R & D enterprise. Guidance in this policy incentives, the Japanese production of energy saving technology matures. Meanwhile, the Japanese energy-saving technology more and more close to life. In Japan, shopping malls and home freezer Air conditioning The energy saving technology is popularized, rail transport is also the most popular, with a wash basin pumping Toilet , Energy Saving Lamp Bulbs and other small details of life among the Japanese is everywhere.
? Few days ago, Japan entered a “cool summer” season saving and environmental protection. In addition to the Japanese government staff to attend formal occasions, the entire summer will be no tie, try not to wear a suit, but with cool casual clothes to work. According to the Japanese Ministry of the Environment estimates that last year’s energy conservation campaign to reduce carbon dioxide emissions in Japan about 46 million tons, the equivalent of one million ordinary Japanese households a month, the carbon dioxide emissions generated by energy consumption.
? For is seeking to develop, subject to resource constraints while increasing the country, the saving significance is profound. And how to build a good habit of saving to achieve long-term, normal energy-saving mechanism, we have yet to explore and practice. Not long ago, experts specialized on market economies, energy conservation management, research was done that this is the country’s political system and cultural traditions are closely linked to such factors. Experts believe that both the energy security or protection, has a considerable degree of “externality” is not completely rely on the market to play a role in the field, so the Government in the field of Energy plays an important role. Meanwhile, in specific ways and means to promote energy conservation, the direct administrative interference in enterprises less incentives and punitive measures are a legal basis.
? Market economy conditions, if built up a good atmosphere of energy, then the whole community can benefit from. In fact, the Japanese apparel industry on the Government to promote the summer due to increased earnings in civilian clothing but the investigation showed that the economic benefits of energy-saving equipment than plain-clothes twice. These are all worthy of our consideration and reference.
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I am China Products writer, reports some information about automotive locksmith tools , low voltage tester.
Sunday, September 5th, 2010 at 2:50 pm and is filed under automotive. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
